Welcome to Gunnar T. Strøm version 2.0

Welcome to Gunnar T. Strøm version 2.0

We are proud to present Gunnar T. Strøm 2.0


Throughout this past year, Gunnar T. Strøm has been going through an in-depth transition to refresh the brand — and we are incredibly proud to finally share it with you. 


Despite being a company that is over 60 years old, we’re still driven to be the best, most sought-after partner for those looking to produce wooden products. To do that, we need to continue to keep up with the times, while remaining connected to our roots.


We are still just as knowledgeable and passionate about developing wooden products — but with our heightened focus on sustainability and transparency, we look forward to helping the next generation create a more sustainable future through the utilisation of wood.


Together with our updated visual brand, we have also prepared a new vision for Gunnar T. Strøm:


"To be your integrated strategic development partner, with focus on sustainable growth, radical transparency and tough love."


Let me run you through what we mean:  

Integrated: Gunnar T. Strøm must be our partner's sole development team and integrated in the full development & production process, but as a variable cost. Our partner can pull on Gunnar T. Strøm's services when needed.

Strategic: The partnership must be mutually beneficial. We must grow with you.

Development Partner: Product development in wood, project management, outsourcing and supply chain management

Sustainable growth: Sustainable in the sense of making long-lasting products. Sustainable growth in the sense of growing profitably.

Radical transparency: No hidden costs, no hidden agendas, no work arounds

Tough love: Tough love is the act of treating a person sternly with the intent to help them in the long run. We want you to succeed, we will go through thick and thin with you.

    The concept of sustainability is gaining more and more importance for all of us — and the environmental challenges that the world in general is facing require us to focus even more on the sustainability of the individual materials when we create new products. Wood as a material is one of the solutions, and at GTS, we have the knowledge and skills to be part of this process.


    We hope that you will welcome our new brand, and we look forward to creating many new wooden products with you.


    Niels Jørgensen, CEO Gunnar T. Strøm

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